Why Vertical Print is the Future of Interior Finish

As the demand for personalised and meaningful spaces grows, vertical printing stands out as a game-changer in the interior design industry. The delivery of a print that looks as if it was created by an artist is a perfect chance to stand out with creativity, uniqueness, and innovation in the competitive market. 

Note that this could be a business idea worth exploring. As an interior finish company, you want to sell a creative product and make good margins, and this could be an interesting business opportunity. Let’s explore the topic.

Discover The World of Large Format Prints

The vertical printing market is growing quickly and offers many opportunities for those who decide to enter the industry niche. Wall graphics, architectural, and building graphics are at the forefront of this expansion, with growth estimates ranging from 3.9% to 5.7% annually until 2025.

Innovative techniques, such as direct UV wide-format print onto vertical surfaces, have revolutionised the way businesses approach décor applications. And there is no need to hire an artist to deliver original and creative products. This method not only enhances branding, but also addresses the growing demand for customised designs in offices, headquarters, and homes.

Vertical Printing Has a Big Market Potential

What are the target groups for the large format print business? This sector can cater to both individuals (B2C) and businesses (B2B). This flexible approach maximises revenue streams.

While many associate vertical printing with the decoration in the children’s bedrooms, the applications extend far beyond that. Residential walls can be transformed into stunning visual points in living rooms, kitchens, and home offices.

However, the primary target group remains commercial customers. These clients are often motivated and possess the budgets necessary for impactful branding and design projects. Collaborating with architectural firms or interior designers can open doors to high-value contracts and innovative projects. 

WallPrinters offers valuable support through our expertise in marketing, sales, and technical knowledge to help you accelerate your business growth. Our partnership can give you the tools and confidence to navigate the competitive landscape successfully. Additionally, you can take advantage of our wall printing equipment and purchase a wall printer from our company to start a profitable business. 

What characteristics can set your vertical printing business up for long-term success?

Vibrant, Durable Large Format Prints, not Limited with Inches

The technology behind vertical printing offers an efficient solution for wall graphics. This method uses ultraviolet (UV) inks that dry instantly upon exposure to UV light. When the UV lamp turns on, it helps the ink stick and dries almost instantly. This makes the work faster and more efficient.

One of the standout features of this technology is its ability to adhere seamlessly to different surfaces, with no special preparation for them (the only constraint is that the material can not be greasy). This flexibility allows for stunning designs on different types of walls, expanding the possibilities of projects.

Vertical prints are durable. The inks don’t fade from water or sunlight, so they stay bright and vivid for a long time — the ink manufacturer promises print durability of up to 10 years, depending on conditions and location. With no peeling, warping, or bubbling, they are long-lasting and make vertical printing a reliable choice for decorating interiors.

Endless Creative Possibilities with Vertical Print in Interior Design

With a vast spectrum of colours and photorealistic images, projects are no longer constrained by traditional rectangular print areas measured in inches. Large format prints transform the walls of restaurants, stores, gyms, hallways, cafés, and even homes into stunning works of art.

The inks used for the print ensure that colours and designs are reproduced with maximum precision. This technology adapts effortlessly to various surfaces, including metal, wood, concrete, and glass, making it possible to print on virtually any material without limitations.

Vertical printing offers more creative possibilities than other printing techniques because it can incorporate intricate shapes, complex patterns, drop shadows, gradients, and even photos directly into the designs.

Eco-Friendliness of Vertical Printing

Could vertical print be a sustainable alternative to traditional interior decorating techniques? Yes. In contrast to conventional wall graphics, photos, stickers, and decals that rely on substrates and chemical adhesives, vertical printing eliminates the use of wasteful transfer papers and harmful materials.

The precise application of inks ensures that only the right amount is used for each project. As a result, there is minimal ink waste, which is in line with a more environmentally responsible approach.

Vertical Printing Can Take Your Business to the Next Level

What makes it a viable option for interior finish companies? And how does it support and diversify existing business opportunities? Here are the reasons:

• Low entry costs: You can integrate this innovative technology into your existing business model without a large capital investment.
• Flexible income opportunities: You can generate additional revenue or transition to a full-time business based on your goals. 
• Reliable equipment: You can ensure professional results and customer satisfaction thanks to a high-quality vertical wall printer.
• Low fixed costs:  You can run the business independently without a large staff, reducing overhead and payroll costs.

Beyond the Limits: The Future of Vertical Print in the Decor Industry

The age of experience economy means that people are looking for memorable moments rather than merely functional goods and services. Businesses need to demonstrate this in their tactics. Vertical printing is redefining the very essence of design processes and user experiences. It enhances the overall aesthetics of any space, transforming walls into canvases that reflect individual personalities and stories. 

We have evidence of our impact in many ways. Learn about our use cases:

• We made kindergartens, schools, children’s hospitals, and educational centres more fun for kids. Disney fairy tale characters on walls make children’s imaginations come alive. Educational prints help with literacy, maths, and other skills. These graphics encourage kids to explore and be curious.
• We have helped companies improve their office look and show off their brands. Beyond just displaying logos, one client highlighted their company’s history and milestones on the walls with vertical print. 
• In museums, we have created wall prints featuring historical descriptions and illustrations. Restaurants and hotels still benefit from our creative and minimalist graphics in hotel corridors, and other spaces.

We recommend vertical printing as a great business opportunity for interior finish companies.